Mimi Wunderlich

Marketing and Advertising

Hi, I'm Mimi Wunderlich, an accomplished marketing professional with a broad range of experience in B2B and B2C campaigns, promotions and events across various industries. Please contact me if you would like to drive revenue & grow brand awareness for your company.

Mimi Wunderlich's Bio:

Mimi Wunderlich's Experience:

• Brand Manager at Villa Enterprises

  January 2013 - Present

  • Creating and managing national product design, packaging and promotions including test and product rollouts for brand (annual revenue $80M+). Managing marketing coordinator. • Print On Demand -- research, negotiate and managing new company wide internal program - website, inventory management (print and digital), e-commerce & fulfillment for corporate, franchisees and all stores. • Manage social media including email, CRM and Facebook daily management & quarterly promotions. Recently increased fan base 40%+, and database by 48%+, with company's most successful promotions to date. • Mobile loyalty program - researched and recent rollout of new program based on POS limitations. Create & host webinars for sales & operations to help maximize ROI and brand awareness.

• National Marketing Manager at American Golf

  2006 - 2011

  Developed and executed marketing strategies, including digital and print, targeted emails (through CRM), direct mail, loyalty marketing, social media, radio and television, for over 25 private courses with annual revenue of $125M. Managed marketing, promotions and public relations for the catering facilities and subsidiaries, with annual revenue of $30M. Negotiated all regional and national vendor contracts and created media schedules to maximize marketing & advertising budgets **Saved the company over $1M with new printing and fulfillment vendors and new advertising contracts. In addition, brought more awareness to the market with added value additions to all new contracts. * Generated extra 6% in catering revenue, as well as over 1500 leads with newly created targeted promotions, website redesign, digital marketing and social media. * Produced extra 9% in new tournament business with regional web-club. Managed all events for the club. ***Call me now if you're looking for a marketing and promotions whiz who can help your company generate more revenue and garner more added value with your marketing dollars.***

• Executive Director Marketing at The Regan Group

  August 2002 - March 2006

  Executive Director, Marketing & New Business Development Oversaw creation and content development of company's brand identity with new marketing collateral materials and website. Planned, negotiated and supervised many promotions, events and marketing campaigns for various clients. Managed warehouse and IT department activities, including new database implementation and upkeep to use for new business development and e-commerce. *Hired and managed SEO vendor which generated hundreds of new leads leading to over $1.5 million in new business for agency, including marketing and warehouse (i.e. custom kitting, online order processing, B2B & B2C program administration and e-commerce). *Generated over $1 million in new business. *Successfully managed and executed various children's events: Beyblade Championships at Intrepid, NYC and national mall tour with PBS' Boohbahs. ***Whether you need someone who can get your company more leads; who can assist the sales team with generating more revenue; and/or who can successfully produce and execute regional or national events, I'm your person. Call me now: 310.477.1605.***

• Vice President, Marketing at F. Lee Tomlinson & Associates - Specializing in marketing, sales, promotions and events.

  2000 - 2002

  Mimi Wunderlich - Developed annual multifaceted marketing programs valued between $5-7M to promote the American Film Institute's various 100 Years,100 Movies CBS television specials. * Generated over $1M in ad sales to Fortune 500 companies such as GlaxoSmithKline Beecham and State Farm. * Increased revenue 7% for studios with AOL/Moviefone and e-commerce initiative. * 1Billion in online partner impressions with e-commerce initiative on the AOL/Moviefone website (over 4M hits) in conjunction with the studios. * Turned a small radio buy into a program promotionally valued at $850,000 (promotions covering the Top 50 DMA?s with placement to an additional 350 markets via syndicated program coverage). ***Call me now for all your marketing, promotions and special events needs.***

• Executive Director at Abex Display Systems

  1999 - 2000 | Los Angeles

  Mimi Wunderlich - * Supervised (8) department overseeing all trade show and event participation, promotions, partner programs, sales/training meetings, design & PR agency, collateral materials and website development & content. * Managed & executed company's participation in EuroShop, one of the world's largest trade shows in Dusseldorf, Germany. Coordinated efforts with London office arranging and managing budget, travel, staff, marketing materials, contracts and on-site logistics. * Generated leads & increased revenue by 11% managing (6) person telemarketing division for distributors

• Executive Director, Marketing (promoted from Director) at Republic Pictures

  1992 - 1999

  Supervised staff of 10 in developing marketing tactics for films, including budgets, campaign materials, media plans, trailers, POP, events, promotions and PR. Developed, negotiated and monitored all trade, retail and consumer sweepstakes and promotions including marketing collateral development, in-store merchandising and FSI's. Planned, negotiated and supervised all logistics related to meetings, conventions and theatrical premieres. *Always on or under budget: P&L budget management from minimal to as large as $5M. * Generated in excess of $10M in advertising by creating, negotiating and executing cross-promotions with Fortune 500 companies such as Chiquita, Bordon and Continental Airlines. * Successfully managed and executed all events with budgets up to $1M+. This included site selection, signage, entertainment, staff management and talent participation from such celebrities as Reese Witherspoon, Gary Sinise and Stephen King. * Supervised marketing|creative execution of 400+ video titles per year, in an industry where average released titles per studio/year was 100-200. ***For all your team and project managment needs; as well as for your successfully executed cross promotions, no need to look further...call me now 310.477.1605.***

• Director Level Marketing Consultant at Various Companies

  2011

  Mimi Wunderlich - Freelance Consultant at Various Companies: The Regan Group, Customer Service Central, Rive Gauche TV and Center Stage Entertainment Marketing I'm taking all that I have managed in previous positions and using these practices and tools freelancing for various companies. At The Regan Group, I worked in tandem with TRG Management on revised website including social media marketing: Facebook, Twitter, and YouTube. We continue to add to the website and social media (marketing) with an e-newsletter, video case studies and blog. In addition, assisting in Salon 360 ? events for key industry leaders.. Customer Service Central - working directly with President of the company. Marketing plans to include website development, lead generation and social media marketing and advertising. Rive Gauche - responsible for producing new collateral for Mipcom and other industry events; travel arrangements. Center Stage Entertainment Marketing - sponsorship sales and event planning. ***Contact me for any marketing, promotions or event planning assistance you need.***

Mimi Wunderlich's Education:

• Rutgers University

Mimi Wunderlich's Interests & Activities: